Midjourney describes itself as an “independent research lab” known for producing a generative AI program that creates images based on natural language descriptions, commonly referred to as prompts. Founded by David Holz, a co-founder of Leap Motion, Midjourney officially entered its open beta phase on July 12, 2022.

Users can access Midjourney primarily through its Discord bot or via its official website. The process of image generation typically involves the use of a command, where users input descriptions of their desired images. The AI then responds with four unique visuals based on the given prompt, which can be further refined or upscaled.

It has now over 21 million members on Discord. Though there is no formal announcement about its ARR, data shows it reached $200M ARR in 2 years with 10 people. But now, Aragon AI CEO Wesley Tian said Midjourney's ARR hits $500M with 40 people.