HeyReach bootstrapped its way to $17M ARR in just under six years with a remarkable growth story.
Initially launched in 2021 as Howitzer, a Reddit outreach tool, the company pivoted to LinkedIn in 2023 after being rejected twice by Y Combinator.
Their LinkedIn tool gained traction after a public launch via AppSumo and later achieved Product-Market Fit (PMF) by repositioning around agencies as their ICP.
In 2025, restructuring GTM efforts increased free trial conversion rates, which alongside strategic hires and partnership-driven growth, helped scale ARR to $10M.
By 2026, advanced AI integration optimized support and launched outbound revenues, contributing an additional $4M ARR despite LinkedIn profile removals disrupting acquisition channels.
This controversy added publicity and accelerated their growth to $17M ARR by the end of the year.