Clay ARR hit $100M

Clay is an AI-powered go-to-market (GTM) platform that helps sales, marketing and growth teams automate and scale lead generation, enrichment, CRM enrichment, outreach, and campaign execution.

By integrating data from 100+ providers and providing automation tools (“AI agents,” data enrichment, outreach workflows, CRM & warehouse sync etc.), Clay lets a team run full outbound/inbound growth processes that previously took many people — enabling one user to handle prospecting, enrichment, messaging, and outreach at scale. 

Clay recently closed a US$100 million Series C funding round at a US$3.1 billion valuation. They’ve grown very rapidly: they claim to have 10× growth in revenue in 2022 and 2023, and 6× growth in 2024.It crossed $100M of ARR, growing 100x in just 2 years.

Clay says it serves 5,000+ customers (as of 2024) across small and larger enterprises, including notable companies like OpenAI, Canva, Anthropic, Ramp and others. It claims to have built a new category: “GTM Engineering”, and now has many “GTM Engineer” jobs posted, reflecting growing adoption of the concept among clients.