Statsig, a product experimentation and feature management platform, has recently secured $100 million in Series C funding, underscoring its significant growth and market traction. This funding round, led by Sequoia Capital, brings Statsig’s total funding to $143 million. The company, founded in 2021 by former Facebook engineers, has rapidly gained attention for its robust platform that enables businesses to run feature flags, A/B tests, and analyze product performance with ease.

At its core, Statsig addresses the critical need for data-driven decision-making in product development. By offering tools that allow for rapid experimentation and real-time analytics, Statsig empowers engineering and product teams to iterate quickly and efficiently. This approach not only accelerates development cycles but also ensures that product changes are backed by empirical evidence, reducing the risk of deploying features that don’t resonate with users.

The four-year-old startup has notched $40 million in annualized revenue as it’s attracted a stream of customers, from human resources startup Rippling to the productivity app Notion.