Paperform is an online form builder that allows users to create a wide variety of forms, such as surveys, quizzes, payment forms, and more, with ease and flexibility.

It bootstrapped and founded by a husband-and-wife team, initially gained traction through marketplaces and avoided offering a freemium model early on.

It reached an Annual Recurring Revenue (ARR) of $3.5 million USD. This impressive milestone was achieved through a combination of high-quality product offerings, excellent customer support, and strategic growth initiatives such as leveraging SEO for sustainable scaling.