AppsFlyer ARR Hit $500M

AppsFlyer is the global leader in mobile attribution, marketing analytics, and data-driven intelligence. Founded in 2011, the company provides a comprehensive suite of tools that allow marketers to measure the effectiveness of their advertising campaigns across mobile, web, and CTV. By connecting the dots between marketing efforts and user behavior, the platform enables businesses to optimize their acquisition strategies and maximize customer lifetime value.

Recently, AppsFlyer evolved into a "Modern Marketing Cloud," integrating advanced AI-driven products and a privacy-first Data Clean Room to facilitate secure data collaboration in a shifting regulatory landscape.

The core mission of the platform is to solve the complexity of fragmented user journeys and signal loss. Its flagship features include mobile attribution, which identifies exactly which campaigns drove app installs, and deep linking, which ensures a seamless transition for users from ads to specific in-app content.

Beyond measurement, AppsFlyer provides robust fraud protection to safeguard marketing budgets and AI-powered creative optimization to analyze which visual elements resonate most with audiences. These tools collectively help over 15,000 businesses, including giants like Adidas, Coca-Cola, and eBay, to improve their Return on Ad Spend (ROAS) and drive sustainable growth through precise, real-time insights.

In a landmark achievement, AppsFlyer recently surpassed the $500 million ARR milestone, solidifying its position as one of the most successful private SaaS companies. This growth is supported by a strong financial foundation, including $300 million in total funding from prestigious investors like General Atlantic and Goldman Sachs.

The company has maintained a $2 billion valuation since its Series D in 2020, though recent market activity suggests potential acquisition interest in the $2.7 billion to $3 billion range. With a global presence across 1,500 employees and a footprint on nearly 7 billion mobile devices, AppsFlyer has remained cash-flow positive for several years while maintaining a dominant 70% market share in the mobile attribution space.