Buffer has reached an all-time high ARR of $26M, alongside surpassing 80,000 paying customers and 250,000+ monthly active users.

This milestone marks a successful turnaround after years of revenue decline, driven by strategic efforts to make social media accessible and affordable.

The August 2026 achievement signifies a reinvigorated business trajectory, surpassing customer counts from pre-decline periods like 2018.

It validates Buffer's strategy and underscores its ability to recover and grow in the competitive social media management space.