Yoto

Yoto is projected to hit $600M ARR in 2025

CEO Ben Drury: I'm excited to share our 2024 audited financial results - we've grown from $5m revenue in 2020 to $127m in 2024 and we've been ebitda positive for the last two years. Not bad for a company that some investors thought was a "covid bubble" phenomenon. 2025 is looking incredibly strong too and our business is really "subscription-like" with repeat revenue from customers buying content making up the majority. So that brings us onto ARR - ARR is an interesting metric - mostly used by SaaS businesses to forward-project their latest month of revenues multiplied by 12. It can be a bit of a vanity metric and doesn't work well for a business with seasonality like Yoto. We're really building for the long-term by helping families in the very difficult job of parenting. Families stay with us for years and we continue to strive to improve the Yoto ecosystem with new content releases and software updates. So with tongue very much in cheek and just for fun, Yoto could hit $600m ARR this year but we prefer to measure and report boring old annual revenue and if we keep on delivering great products for our families, the numbers should look after themselves.