Optimizely ARR Hits $400M

Optimizely, the U.S.-based digital experience platform (DXP) provider founded in 2010 (originally under Episerver and acquired/rebranded in 2020–2021) has reached a significant milestone by surpassing $400 million in annual recurring revenue (ARR) as of May 14, 2024, following four consecutive quarters of double‑digit growth. The surge is fueled by growing enterprise demand for its unified “Optimizely One” marketing operating system—integrating content management, testing, personalization, commerce, and AI‑accelerated workflows. This multiproduct ARR segment has grown by 21% year‑over‑year, with 52% of the total ARR now driven by customers using multiple products in the suite.

Serving over 10,000 businesses—among them Zoom, Shell, and American Express—Optimizely enabled more than 70,000 experiments (resulting in 390 billion impressions), supported nearly 150 new CMS customer launches (+20% YoY), and processed 50 million e-commerce transactions in the past year. Its content marketing platform usage has nearly doubled, handling 890,000 completed tasks, underscoring its credibility across full-cycle digital operations. Boasting over 1,400 employees and 700+ global partners, the company has solidified its leadership, with recognition from Gartner (Magic Quadrant DXP & CMP) and Forrester across multiple categories.

Since its 2018 acquisition by Insight Partners, Optimizely has strategically expanded via key acquisitions—Welcome (content marketing), experimentation tools, Insite Software (commerce)—culminating in the 2023 launch of Optimizely One. The backing from Insight Partners has enabled robust expansion, with the company continuing to innovate through AI features, SaaS CMS, HIPAA readiness, and warehouse-native analytics (via the NetSpring acquisition). This combination of converged products, enterprise integrations, and sustained double-digit growth positions Optimizely at the forefront of the modern marketing tech landscape.