Motive ARR Hits $230M

Motive, formerly KeepTruckin and rebranded in 2022, is an AI-powered integrated operations platform designed to streamline physical economy workflows in sectors like trucking, construction, field service, agriculture, and utilities. It unifies telematics, driver safety, compliance, maintenance, spend management, and IoT hardware into one solution, giving customers high visibility into operations and actionable insights.

Under strong leadership—including newly appointed CRO Adam Block—Motive has experienced rapid growth. In 2023, enterprise ARR grew 60% year-over-year, with a 160% increase in customers spending over $1 M annually. In 2024, the company reached a total ARR of $230.3 million, achieving positive cash flow by Q4 2024 and expanding their global footprint across North America and public sector markets. Motive currently serves over 120,000 customers, from SMBs to Fortune 500 companies like FedEx Freight, KONE, Maersk, and NBC Universal.

Motive has raised approximately $639 million across multiple funding rounds, including a $150 M Series F in 2022 that valued the company at around $2.85 billion, backed by Kleiner Perkins, Insight Partners, GV, and others. Leadership projections suggest continued enterprise momentum in 2025, focusing on growing mid-market segments, high-value enterprise deals, and global expansion into Canada and Mexico—including public sector deployments—with an aim to drive sustained and scalable ARR growth under Adam Block’s CRO leadership.