Higgsfield ARR Hit $200M

Higgsfield, an AI-powered video generation platform founded by former Snap generative AI head Alex Mashrabov, has rapidly emerged as a standout SaaS player in the generative content space, securing a $1.3 billion valuation after an $80 million Series A extension.

Built to help creators, social media teams, agencies and enterprises ideate, storyboard, animate, edit, and publish AI-generated videos entirely within a browser-based interface, Higgsfield has drawn tremendous adoption with over 15 million users globally and 4.5 million videos created per day, with approximately 85 % of usage driven by professional social marketers rather than casual creators. Its platform combines proprietary reasoning logic with third-party models to ensure temporal and brand consistency across cinematic short-form videos, significantly lowering barriers to high-quality content creation for marketing workflows. 

The company’s growth has translated into substantial commercial traction, with Higgsfield reporting an annualized revenue run rate of ~$200 million, a figure that doubled from ~$100 million in just about two months, indicating explosive monetization velocity and strong demand for AI-enabled video production tools among enterprise users.

In under a year since its launch, Higgsfield has expanded its user base quickly while forging a subscription and credits-based revenue model that includes tiered plans and enterprise SKUs tailored to high-volume video generation. This rapid scale has attracted top-tier investors including Accel, GFT Ventures, Menlo Ventures, and AI Capital Partners, bringing the total Series A funding to $130 million and catapulting the company into unicorn status. 

Higgsfield’s success highlights a shifting landscape in content creation, where AI tools are becoming essential infrastructure for modern digital marketing. With plans to expand internationally, scale enterprise sales, and enhance R&D efforts, the startup is positioning itself not just as a generative AI experiment but as a core solution for brands and creative teams seeking fast, scalable, and professional-grade video content automation. Its valuation, revenue trajectory, and global adoption reflect both strong product-market fit and a broader market surge toward AI-driven creative workflows.