HeyReach started as a pivot from a Reddit tool.
After two years, what worked?
- Laser-focusing on one ICP (agencies)
- Building an ecosystem of integrations (Clay, RB2B, Trigify)
- Turning word-of-mouth into their No. 1 growth channel
- Expanding later to sales teams + GTM engineers
But not without some drama:
- Scaling support too late
- Infrastructure meltdowns and churn issues
- Lack of onboarding and product marketing
Despite the bumps, they pulled it off:
- $2M ARR in 1 year
- $6M ARR in under 2 years
- Now aiming for $10M by the end of 2025.