G2 is the world's largest and most trusted software marketplace, helping over 90 million people annually, including employees at all Fortune 500 companies, make informed software decisions.

It offers authentic peer reviews and synthesized social data to guide users in selecting the right software and services. G2 also incentivizes reviews by offering gift cards, ensuring a wide range of user feedback.

G2 has experienced significant growth in its annual recurring revenue (ARR) over the past year. As of September 2024, G2 reported breaking the $100 million ARR mark, achieving a revenue of $113 million with a net revenue retention rate of 130%.