Fay Nutrition is a San Francisco-based startup that focuses on increasing access to medical nutrition therapy. Founded in 2022 by Sammy Faycurry and Mark Stefanski, Fay aims to transform the healthcare system by making nutrition counseling more accessible and affordable. The platform connects individuals with Registered Dietitians (RDs) for personalized nutrition counseling, which is often covered by insurance, ensuring that most people can access these services at little to no cost.

Core data highlights Fay's significant impact in the nutrition counseling space. The company boasts the largest and fastest-growing network of RDs across all 50 states, with over 1,000 providers specializing in more than 30 areas, including eating disorders, diabetes, and kidney disease. Fay has secured $25 million in funding, which includes a seed round led by General Catalyst and a Series A round led by Forerunner Ventures. And a $50M series B led by Goldman Sachs, bringing its valuation to $500m.

Fay's overall strategy is centered on democratizing access to nutrition services and empowering both individuals and RDs. By partnering with major insurers like UnitedHealthcare and Blue Cross, Fay ensures that over 100 million Americans can access nutrition counseling. Additionally, Fay offers employer-sponsored plans with companies such as Google and Accenture, further increasing accessibility. The company's mission is to shift healthcare towards proactive wellness, addressing the growing issue of diet-related chronic conditions in the U.S.. With plans to double its RD network by 2025, Fay is poised to continue leading innovation in healthcare and nutrition