AppsFlyer ARR Hits $400M

AppsFlyer, a global leader in mobile attribution and marketing analytics, has surpassed $400 million in Annual Recurring Revenue (ARR) as of early 2024, all while maintaining over one year of profitability and more than two years of positive cash flow.

Founded in 2011 and headquartered in San Francisco, the company supports over 12,000 customers globally, measuring user acquisition and campaign performance across nearly 7 billion devices with more than 8,000 technology partners.

The core offering includes the AppsFlyer platform—encompassing mobile attribution, fraud detection, engagement analytics, deep linking, data clean rooms, and an AI‑powered Creative Optimization layer. These tools enable marketers to optimize spend, boost ROAS, protect against ad fraud, and navigate privacy-first ecosystems through features like Incrementality measurement and the Privacy Cloud Marketplace.

The expansion into Retail Media Network integration and privacy‑preserving technologies has driven adoption across regions such as EMEA and LATAM—with revenue growing 3.3× under the leadership of newly promoted Chief Business Officer Gal Ekstein.

Financially, AppsFlyer has raised approximately $300M+ in funding, including a $210M Series D in early 2020 led by General Atlantic, and later backing from Salesforce Ventures and investors such as Goldman Sachs and DTCP, valuing it at about $1.6 billion at that time. In 2024, total revenue reached $508.4M, up ~27% YoY from $400M, supported by a global team of ~1,600 and around 80,000 customers.