Shortscut is a short-form content agency that specializes in creating viral social media videos designed to drive high engagement and audience growth. They focus on producing content for platforms like TikTok, Instagram Reels, and LinkedIn.
They claim to have generated over 3 billion views across various platforms for their clients.
Their case studies highlight significant metrics, such as gaining 1.5 million followers in 12 months for certain brands and reaching 900 million views across a single platform.
Their process involves deep discovery to understand a business's goals, creating a roadmap based on content best practices, and continuous experimentation to optimize results.
The agency works with several high-growth tech companies and consumer brands, including:
Replit: Helped their growth team produce high-quality content that resonated with their community.
Stan Store: Assisted founder John Hu in achieving millions of views on LinkedIn and TikTok.
Buldak: Managed social strategy to reach over 1 million followers on TikTok.
Airalo: Developed social strategies for international growth.
Essentially, they act as a creative partner for brands that want to outsource their social media video strategy to experts who understand the nuances of the "attention economy."
Shortcut's CEO gave his team $5,000 credit cards, empowering them to spend $100,000 in three months. This led to a 300% growth in ARR, from $1M ARR to $4M ARR in 3 months, attributing success to trust and ownership.