Parker grew from 0 to 8-figure ARR in 13 months without a landing page or marketing spend. The company pivoted 10+ times over 2 years, starting with failed eCommerce products before building a banking product for international students. After COVID killed that business, they restarted and focused on solving messy spreadsheets and profit visibility for brands, eventually hosting dinners for founders and generating $1.5M in sales. 70% of customers came from events or social media.