Oura has sold 5.5 million rings to date, a notable increase from the 2.5 million reported in June 2024.
The company is expected to generate more than $1 billion in revenue this year, doubling the $500 million it made in 2024.
As for 2026, the company forecasts sales to exceed $1.5 billion.
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Oura Historical Milestones
Sep 5, 2026
Oura surpasses $1.21B revenue over nine months, up 74% with 5 million paid members$1.6B
๐ 2X Growth
Sep 23, 2025
Oura is expected to hit $1B ARR in 2025$1B
Dec 23, 2024
Oura Reaches $500M ARR$500M
Dec 1, 2023
Oura Reaches $225M ARR$225M
AI INSIGHTS
Revenue Growth Projection
Projected ARR in 1 Year
$2.2B
Est. Time to $2.4B
~464 days
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