Hightouch

Hightouch Raises $150M at a $2.75B Valuation

Hightouch has secured $150 million in funding at a valuation of $2.75 billion, led by Goldman Sachs and Bain Capital Ventures. The company aims to build a comprehensive marketing context layer and an Agentic Marketing Platform to empower marketers.The company is pivoting from being known as a Composable Customer Data Platform (CDP) to building an Agentic Marketing Platform.It aims to reinvent marketing through a five-step cycle:Context: Building a comprehensive marketing context layer (customer data, brand guidelines, and market signals).Agents: Creating AI agents to generate on-brand content and identify opportunities.Tools: Providing agents with tools for real-time, personalized marketing across all channels.Learning: Feeding results back into the context layer.Repeat: Executing this loop at high speed.They have 3 Key Product PillarsContext Layer: Integrates with data warehouses, DAMs, and creative tools (like Figma) to ensure agents use live, brand-accurate data.Content Infrastructure: Uses AI models paired with "brand context" to ensure generated assets meet high brand standards and compliance.Orchestration: Automates audience building and cross-channel launches, as seen in their new Hightouch Ad Studio.Hightouch believes the future of marketing involves "marketers as managers of agents." They envision a simplified tech stack where enterprises only need three components: a data warehouse, an AI of choice, and Hightouch.