Acquisition price: Approximately $80 million upfront, with additional earn-out payments through 2029. User base: Over 20,000 users and 1,300+ paying customers, including big clients like eToro and SimilarWeb. Strategic fit: Strengthens Wixโ€™s AI portfolio, focusing on "vibe coding," where users describe applications naturally and AI builds them. Retention: Wix set aside around $25 million in retention bonuses for Base44 employees in 2025. Founder: Solo founder.