• Ahrefs is a comprehensive SEO software suite designed to help users improve their website's search engine rankings and optimize their online presence.

  • Bootstrapped Ahrefs crossed $100M in ARR without these things: No Google Analytics, No conversion tracking/optimisation, No retargeting, No A/B testing, No discounts, No bidding on competitors’ keywords.

  • They have a marketing team of just 10 people and a total company headcount of less than 50 employees.